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Graphic packaging
for restaurant chaĂźn Bagelstein

été 2022
DESIGN PACKAGING

graphic packaging brand designer, graphiste food marque boisson Paris
Packaging graphique de boissons pour la marque food bagelstein graphiste food Paris Marine Dion

Illustrated & bold Packaging design

In the Food&Beverage sector, Betting on a graphic packaging  allows your product to stand out.

As a Food Graphic Designer, I believe it is one of the best investments an entrepreneur can make to give their brand visibility.

In 2023, the restaurant chain Bagelstein asked me to design a series of illustrated packaging for the launch of their new range of beverages.

🍉🍑🍋 Three iced teas and two fresh fruit juices whose illustrated packaging needs to catch the eye in the display.

My objectives as a Brand Designer for this graphic packaging project:

  • Create an attractive and summery collection
  • Highlight the fruits (present in the receipes)
  • Refresh Bagelstein’s visual codes
  • Bring a sense of lightness to the brand
 

A project inspired by the brand, existing logo

You are probably familiar with the Bagelstein logo, featuring a character that looks like he could have come straight out of Mad Men. This is « Gab, » the iconic character of Bagelstein.

During my collaboration with the marketing director, we decided to infuse more dynamism into him and feature him on the beverage labels of the range.

I therefore created a series of food illustrations showcasing this character in a suit.

Playing with a repetition effect, the character prepares, peels, and sips the different drinks in the range.

packaging boissons illustrés et graphiques par marine dion, brand designer freelance Paris
packaging graphique avec une illustration food pour un thé glacé, par la graphiste food Marine Dion à Paris
packaging illlustré par une graphiste food pour un thé glacé, Marine Dion Brand Designer à Paris
packaging graphique illustré pour restaurant Bagelstein packaging food, etiquettes boissons
packaging graphique graphic packaging food branding Marine Dion pour restaurant Bagelstein

Un Shooting produit
avec une Ă©quipe de talent đŸ’«

Once the project was completed, I enlisted the help of beauty & still life photographer CharlÚne Grimaux and set designer Pénélope Torres to bring this vibrant series of images to life.

It is very important for a packaging illustrator to be able to showcase their work effectively.

Following my artistic direction, they brought their unique touch. Through carefully crafted compositions and subtle lighting, they truly highlighted this series of graphic packaging.

A huge thank you to both of you for this wonderful collaboration!

Feel free to discover their respective work:

@CHAGRI – Fashion, Still life & Fashion Photographer
@PNY_T – Set Designer

Le mot
des clientes

“Merveilleuse collaboration avec Marine Dion pour la rĂ©alisation de la couverture illustrĂ©e du roman « Amour, saignant ou Ă  point » de notre auteur Leslie Gogois.

Comme il s’agit d’un roman autour du monde de la cuisine, l’expĂ©rience de Marine dans ce domaine Ă©tait prĂ©cieuse, et nous avions aussi besoin qu’elle y apporte sa touche, girly et sexy.

Sur le plan humain, c’était aussi agrĂ©able que rĂ©ussi sur le plan artistique.”

Angie David
Directrice gĂ©nĂ©rale des Éditions LĂ©o Scheer

“Ce fut une joie de collaborer avec Marine pour la rĂ©alisation de la couverture de mon premier roman, Amour saignant ou Ă  point, paru aux Ă©ditions LĂ©o Scheer.

Tout fut Ă©vident, de bout en bout
 Au-delĂ  d’ĂȘtre talentueuse, Marine est constamment Ă  l’écoute et source d’idĂ©es pertinentes et judicieuses. Ensemble, nous avons tissĂ© cette illustration qui me plaĂźt tant et qui ne pouvait pas ĂȘtre mieux pour cette fiction entremĂȘlant des histoires d’amour dans l’univers de la gastronomie.”

Leslie Gogois
Autrice & journaliste Gastronomique

Let’s meet

Let’s take a look at your brand’s visual style
and how we can make it even better
to help your business grow. ☕

Book a call

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